Reasons why there is need of improving mobile e-commerce experience

It’s simple to explore products and convenient to buy them using mobile apps. Data found from various studies in yearly e-commerce trends have revealed that more and more people around the world are using their mobile devices to buy things online. Of course, mobile devices and apps installed in them are making a big difference in the global e-commerce market.

mobile commerce

Let’s learn from the data. There was only 1.8 percent of all U.S. retail e-commerce dollars spent via mobile devices in the second quarter of 2010. In Q1 2017, the same spending reached up to 22.3 percent.

Without any doubt, the data mentioned above creates a positive picture of m-commerce. The growth has been incredible in less than a period of 7 years. But, it has yet not received its largest form.There have been several things to be addressed, say experience, which didn’t let the m-commerce reach where it should be right now.

Mobile shopping started to get traction after 2010. Some retailers learned from then trends and turned sights on by putting their ecommerce setups also on mobile devices. They created native apps for their purposes and, they have been lucky for being the early enterer too. But their belief that their sales via mobile will soon outperform even desktops one day hasn’t turned true so far. Things didn’t go that way, at all.

Consumers still not prefer apps for shopping. And in many cases, in spite of using mobiles for shopping, they prefer using mobile websites. Of all shoppers, half (53%) of them do not use any app for shopping through their mobile devices. They like to use mobile websites, instead. 60 percent of all the shoppers installing shopping apps in their mobiles use fewer than two retailer-specific apps.

The smart mobility has made consumers smarter when it comes to picking an app by them and using it regularly. They are downloading zero new apps each month. Users are spending every 9 minutes out of 10 in the same top five favorite apps.

Unsurprisingly, the biggest retailers on the web are also the biggest m-retailers on mobile devices. They are the only ones, which get attractively big app downloads and consistent usages.

No doubt, they are also the retailers, whose app-generated revenues equal and even surpass the revenues from their mobile websites. They enjoy a ubiquity and also loyalty from consumers towards their brands. This has created a huge attraction for smaller brands, which are trying to capture the piece of the app pie.

But this seems to be a trap for smaller retailer too. They have invested heavily in their m-commerce mobile app developments, gone through several rounds of R&Ds, and worked on the suggested improvements in getting a mobile app that they assumed a default solution.

In most references of the shopping apps, I have noticed that the mobile experience being shoehorned form their desktop version. First of all, in spite doing the same thing, PCs and mobility are two different devices. So, the flow of accessing them both is different, too. Now if a website is simply scaled to be a mobile website and then the app is also using the same approach, then things are most likely not going to work. The approach will deliver a poor experience and cause the loss of customers. This is the key reason why small-medium retailers have not succeeded with their apps.

The solution to this situation is neither easy nor difficult. It’s all about who is handling your e-commerce mobile app development project. No matter you have your in-house team or have hired an outsider e-commerce mobile app development team because what matters to most is whether you are able to get right consultancies aiding you to deliver the most responsive experience or not.

In fact, experience is everything.

Read more

How to decide a mobile platform for your first app

The increasing usages of smartphones are also increasing the demand mobile app development. Businesses know that apps can help them add great value to their band, as well as to their offering and customers care services.

But it’s….

Read more

6 Most Important Things An App Startup Needs Today

A startup taking off from the ground requires a lot of resources at its disposal. Also, at the time of beginning, the startup has to take every step very cautiously in spending money on things that matter….

Read more

Expect the unexpected: APP DEVELOPMENT at heavy CHRISTMAS and NEW YEAR OFFERS!!!

Are you running one of these businesses?

 
 
 

 M-commerce
 Grocery
Real estate 
Social Networking 
Enterprise 

 
 
 
 
 

 Restaurant
Health
 Medicine delivery
Gaming
 Education

Don’t you still have an app to get advantages of the current festive season?

NO? IT’S SAD.

How about getting your app built at heavy discounts?

Yes, it’s true. Mobile app….

Read more

The top trends in iOS app development for 2018

2017 has already been a great year for iOS. Apple brought in two new iPhone devices – iPhone 8 (Plus) and iPhone X – in the market. Also, the company provided major updates on iOS 11. Apple….

Read more

How Push Notifications Can Boost Engagement In Your Mobile

The boom in world’s mobile industry is impressively notable. The same is the case with mobile app development segment, which is dominating every personal and professional thing in our life. Businesses, no matter whatever they do, are keenly interested in mobile….

Read more

What makes chat bots so Important for your business?

Now all of sudden, everyone has started to talk about chat bots. So what is a chat bot? Let’s learn about chat bots in this blog.  

What is a chatbot?

There are two key types of chatbots popular at….

Read more

How to Integrate Payment Gateway In A Mobile Application

For a retail store going online on mobile platforms, the most vital thing, apart from focusing on the design, is the payment gateway integration. Of course, the successful payment gateway integration requires a lot of efforts and, it’s completely….

Read more

What Is The Difference Between RAM And ROM?

Often time, people aren’t able to make a difference between RAM and ROM; however, they are quite apparent. RAM is a temporary type of memory chip while ROM is a permanent storage.

Most of the common users aren’t….

Read more

5 latest tips for designing a successful mobile app

The use of desktop for general computing tasks is gradually decreasing. Of course, smartphone has become the first screen device for regular users. More than 50 percent of the internet users over the world are already using….

Read more