An increasing number of companies are now showing interest in launching apps so that they too can take advantages of the smart mobility revolution. Well, their interest toward apps is a natural response, particularly when the existing mobile app market’s size is expected to grow more than double in the next couple of years. As of a report from Statista.com, the worldwide mobile app revenues that amounted 365 billion U.S. dollar in 2018 are projected to generate more than 935 billion U.S. dollar by 2023.
So, the growth has really to happen quite incredibly. No doubt, it will attract more businesses from every industry around the world to quickly launch their apps.
When businesses are determined with a mobile app development, they generally rush to hire developers and deploy them to their projects. But they forget that developing an app requires a lot of focus and flexibility as there are a number of things to take care at every step to come in the process.
Not taking adequate measures will lead developers making mistakes and risking the whole app development project. App-owners must be aware of all those mistakes that developer can generally make because of carelessness or having insufficient experience.
Here we go-
1. Adding too many to a single app
Many businesses introducing apps for the first time often do mistake by adding everything their website has, to their mobile app. They forget that apps are popular because of their simplicity. It cannot be a mobile-app version of a website.
In most of the cases, an app is created to do a single task only. If the app does everything that the website does, it will needlessly become a complex tool that nobody would like to use in their smartphone.
2. Not considering why exactly you need an app
Many businesses just want to launch an app because their competitors are doing the same. In this situation, they aren’t sure about the actual motive behind launching an app. They don’t know what exactly their apps will do, and thus their apps fail. Apps turning out to be successful are those ones which fulfill a single purpose and, they do that smartly. They are the well-thought, well-designed, and well-implemented apps.
3. Insufficient Testing
As an average, more than a thousand apps are published on daily basis. It simply means that there is already a tough competition out there.
Developers have stress on them to rapidly conclude and publish apps. To get with this rush, they often do not do sufficient testing. But this makes apps carrying a lot of bugs which users may also discover. When they discover bugs, they start making negative comments which may damage the app’s reputation and rankings in the search results. To avoid this, make sure your app goes through a proper testing process.
4. Keeping all your focus on downloads, not on retention
Many app owners keep all their focus just on downloading but do not get bothered about the low retention rate. This is another mistake they do because retention apps are more important than downloads. There is no use of an app that has a low retention rate. Try making the on-boarding experience as smooth as possible because it contributes a lot in the retention of apps.
5. Building without solid foundation
It’s really a crucial decision to build an app. A lot of things need to be decided like target audience, their current app habits and why would they need the app. Many businesses do not do this necessary thinking and thus see failure.
6. Developing on for multiple platform
Many businesses tend to build their apps for multiple platforms simultaneously. But this is just a costly approach with no guarantee of being compensated. This is why experts say that begin with a single platform and then build for others.
7. Expecting Immediate ROI
Believe it or not, but of all apps, only 1% or less than them make the actual money. So if you are expecting an immediate ROI, reconsider what you are doing because you will be disappointed if you have not concluded your mobile app development project in the right way.
8. Ignoring Negative Feedback
The feed-backs are the greatest source of making improvements to an app and to come up with the best of the end-products. Don’t ignore them. You learn from them instead and, make changes in your app accordingly.
9. Taking The Easy Route
There are big differences between creating an app and making a website. The approaches are different. In fact, the development of an app is way more complicated than developing a website. There is no easy route. There is no shortcut approach to a mobile app development so do not try to go by a shortcut. Many developers try this approach and end up with a product good for nothing.
10. Not Having a Marketing Plan
Bringing an app to a store without a proper plan is like sending a parcel without an address on it. Will it reach anywhere? It won’t. Just like you will need to write an address on the parcel to send it somewhere, you will also need to inform people that your app is out there in the market. It will happen when you have a marketing plan and promotion strategy. The plan allows you to inform the world that you have an app available on stores.