A Clutch.com’s 2018 survey suggests that nearly 42% of small businesses already have a mobile app, and 30% planning to build one in the future. 28% out of surveyed 351 small business owners said that they primarily built a mobile app to attract new customers. These businesses also revealed that mobile payment is the most valuable feature on their apps.
But, on the other hand, things do not seem to be such simple because there are other reports declining the growth and use of apps. As shared in a Localytics.com blog, 25% of users abandon apps after one use. This is the clear outcome of what app owners have been failing for. They can succeed only if they offer what exactly consumers are looking for. A retailer wishing to go online via a mobile app must consider that consumers now look for features beyond merely browsing and buying.
Consumers also prefer mobiles to make purchases online, but if businesses do not improve their apps, they are likely to lose big opportunities. And what they need to improve is the consumer portion as well as adding features that consumers really want to see while browsing your apps.
M-commerce app owners need to stay alert. The competition is really tough and apps can be ditched if consumers feel little inconvenience while using them.
Experts of the m-commerce mobile app development industry have discovered three things consumers want to see in their apps while they are shopping online.
Here are those three things:
Let users socialize in your app
90 percent of mobile shoppers use social networking apps on their phones. Many of them also want to integrate social media accounts on their apps so that they can easily share with friends. When social buttons are added to an m-commerce app, customers are able to connect with each other and personalize their experience. This also covers the inclusion of augmented reality features.
An e-commerce app having the capability of being personalized for better experience makes consumers happy and satisfied. It naturally gets higher returns from loyal consumers.
Offer them rewards!
At least 80 percent out of all shoppers prefer a shopping app that syncs a business loyalty rewards over the purchases made by them. This is why because many people just forget to carry or are away of their loyalty cards when they make online / offline purchases. When the app carries cards, consumers will redeem them at the point of checking-out; whether they are purchasing online in an app or offline in a store.
A big number of shoppers want discounts on products they routinely purchase. In fact, they are seen to be attracted toward those shopping stores which run discounts sales. When consumers receive discounts on the routinely purchased items, they are more likely to use an app that does that for them. Shoppers are found to continuously using an app that offers deals & offers. They also buy in app to receive more discounts and even enable push notifications to get information about these discounts.
So, if your apps meet the above mentioned customer needs, they will also meet better results and, consumers will continue to use them for online purchases.