No doubt Google and Apple are two big players in the market of the smartphone with their OS, devices, and app stores; each of them to host more than 2 million of mobile apps. On the one hand, Google Play is offering a great number of apps and on the other, App store offers app developers with an opportunity to capitalize their work more. Here in this post, we are making a comparison between Google Play Store vs Apple’s App Store.
There were 500 apps available at first when Apple launched its app store for iPhone devices. In next 5 years, the same app store had more than 1 million applications. The last quarter’s Apple report shows a year-by-year growth of 60%. Currently, the App Store has been reported to host more than 2.2 million of apps. The Google owned Play Store has grown by 82% with more than 2.7 million application estimated as of 2017.
Play Store too was launched in 2008 and dubbed as Android Market. It was later renamed as Google Play store in 2012. There has been tough competition in both stores since their beginning about which one of them would have maximum number of apps and, which one of them would be going to have maximum number of app-downloads. As reports say, Play Store received nearly 64 billion of downloads in 2016 while Apple’s app store reached a little more than 25 billion during same year, according to App Annie.
Free and paid apps in stores
The revenue is a fair factor while making a comparison between Google Play store vs. Apple’s App Store. The App Store has always been the best place to monetize. This is why businesses are recommended to begin with an iPhone app development if the app is aimed at generating revenue. The App Store generated $5.4 billion of revenue in fourth quarter of 2016 while Google Play store could only generate $3.3 billion in the same period of time.
Both Google Play Store and the App Store have similar revenue-sharing terms – 30% of revenue goes to the store while 70% is released to developers.
Many reports have proved that iOS device users don’t hesitate in paying for apps while this is not the environment at Play Store. Because there are more than enough apps in a single category, developers have no choice but to make their apps available for free due to competition.
Top free apps in the App Store
Free apps are an advantage for users but not for developers at all. When developers offers app for free, they still need monetization to stay in the market and thus they incorporate ads. Of course these ads aren’t liked by users. In result, they use ad clear / blocker apps to block advertisements. Paying for apps isn’t seen a trouble for iOS device users but Android device users often prefer free applications and thus developers need releasing their apps for free.
Instant apps and beta testing
Google Play store lets users push app installation to all their phone and tablets in an instant but when you want to install the same app together in iPhone and iPad, there is no way you can do that automatically. You have to do it manually and separately for both the devices.
Moreover, Google is currently testing Instant Apps for Android users. This means that users will no longer need to download an entire app in order to check out its content. Bits and parts of the app are installed on the device instantly, allowing users to access content and save space on their device.
Sometimes users also receive a message or tab on Link which can only be opened in a particular app. Instant apps do not require users to install the whole app just to have quick check in. This facility just doesn’t available for Apple device users.
Play store is also offering users with an option to test beta apps and get the latest features. However, beta version may be unstable. Users also have facility to opt out of beta testing anytime they want.
Types of apps
Android mobile OS powers tons of smartphones and tablets running different CPUs, RAMs and other hardware configurations. This is why Android app developers need optimizing / customizing or scaling their apps to a greater number of devices while it’s just not required in iOS. Most of the iOS apps work on iPhone and iPad but some are exclusively created for smartphones while others for iPad tablets only.
Google Play store’s most popular categories include education, lifestyle, entertainment, business and personalization and, users have an abundance of apps in these categories. Apple launched the phrase “There’s an app for that” a few years back in order to promote the App Store and now, it has started to apply it to its key competitor, the Play Store.
Play Store top apps
We have seen that Apple focuses more on promoting games on its store as they generate maximum revenue for the company. A recent prolific instant is noted when Super Mario Run, the highly anticipated game, was first launched on iOS while there is no sign when it will arrive on Android.
To get maximum number of users to their apps, many developers choose to release both iOS and Android versions of their app but as we have seen, the second one of course have more options in comparison to first one. Apps on Play Store have more freedom and less restriction. Even users have more freedom while using Android devices because they can customize their device by rooting and changing all its look and feel.
(Also Read: Apple’s Tips For Building A Business Successful App)
Reviews and refunds
It’s easier to search an app on Google Play Store. Google’s own search would, of course, be providing this efficiency. The app store also has integrated Google+ which means you would be able to read reviews for any app if your friends have also used and written reviews about it. It turns out to be easier to decide whether you should download an app or not when you have reviews or recommendations by people you already know.
Apple’s too has a system to weigh apps with star ratings. The more an app has ratings, the more it will be discoverable to users. Also, it’s believed that Apple is working on a system that lets developers ask users to rate an app only three times in a single year. While Apps downloaded from the Play Store keep users asking for ratings continuously.
When it comes to refunding an app on Google Play store, users can do it within 2 hours of purchasing it. But Apple’s refund policy is quite attractive as users have 14 days to do that but it’s only allowed for customers in the European Union and other regions.
Apple Store is safer, as said. This is because Apple takes enough time in reviewing an app and then making it available to users. It’s the key principle behind the App store’s high-quality standard. Every app reaching here is carefully reviewed and then receives a rating from the Apple, which usually takes a time of over a week. This process helps Apple sticking to its guidelines and continuously assuring high quality of apps.
But there are many low-quality apps on Google Play Store. App Brain revealed that there are more than 337,000 low-quality apps on Play store. This thing just does not exist on the App Store. This is why Apple’s app store is considered free from any sort of malware.
Also Read: Reasons why the web still beats native for data-driven apps
But Android’s app publishing process is faster. An app published when it meets the Android app guidelines. This is how malware goes unnoticed. But now Google too has made its app publishing policy quite strict and, we have not heard about any major malware infection in recent time.
Content strategist by profession and blogger by passion, Archna is avid about updating herself with the freshest dose of technology and sharing them with the readers. Stay tuned here as she brings some trending stories from the tech-territory of mobile and web.