Businesses across industries are aware of the fact that consumers now heavily depend on apps; however, many haven’t adopted them. Many online retailers have not also yet discovered the true benefits of relying on apps. They are in pressure of how they should react to the ever-increasing momentum presented by apps.
Well, the way is e-commerce mobile app development. And sooner or later, most of the businesses, including online retailers, have to accept mobility as the core selling channel. There are surveys to establish the statement. According to a study conducted by Mobilemarketer.com, mobile e-commerce will overtake e-commerce by 2019. According to a forecast of Business Insider, m-commerce will reach $284 billion or 45% of the total US e-commerce market, by 2020. Amazon had already had double its sales via mobile in 2013. Walmart estimated that 40% of total online visitors to their stores were from mobile phones in the same year.
There are a lot of data-sets and trends available that indicate similar findings. Actually, as suggested by a new LexisNexis study, mobile is poised to become the key channel for retailers. M-commerce is generally focused on the high profit product categories like clothes and accessories, travel, health & beauty, sporting goods, event tickets, video games, etc. Undoubtedly, the m-commerce app development trend is growing at a fast pace and leaving e-commerce far behind in the race.
But things aren’t as smoother as they seem. There is a dark side, too. It’s that not all m-commerce apps succeed or deliver desired results. Many are rolled back even before their first anniversary. It happens when apps are developed without a strong plan.
A winning e-commerce mobile app development plan is that it reacts to customer’s requirements and behavior. An m-commerce app needs to be focused on these aspects to be successful. Because smartphones are the fast computing devices, they make consumers impatient. They demand information instantaneously, at their fingertips.
It’s not easy to develop an experience living up to the expectations of consumer. An app lacking for this experience fail to deliver desired results as mentioned above. But an e-commerce startup can succeed in its venture if it gets its app developed with keeping following tips in mind.
In most cases, people do not share their smartphones with anyone. Smartphones are the ultimate personal gadget. Retailers too need to take them in similar fashion. When consumers download an app, it becomes “their”. Here the app is logically supposed to create a simple, convenient, and one-to-one shortcut that connects consumers to their chosen brand just in a matter of seconds. Consumers bookmark to save products to wish-lists which they can later access from anywhere.
Users like those apps which they can easily use. Same applies to e-commerce apps. Every app that has been successful is straightforward with an easily understandable menu and mobile optimized layout. Various elements such as buttons, fields, and selectors play a role to increase the “safety matches” particularly when operating them on small-screen smartphones. With this feature, the obstacle of depending on the specific make of devices is eliminated and an app becomes ready for almost all users.
REDUCED DATA TRAFFIC
When developing an m-commerce app, keep your focus on minimizing the data traffic volume as it directly reflects a notable reduction in the loading time. Users want apps loading in a second or two, but the data connectivity may vary network to network or location to location. M-commerce apps, in general, require faster loading. Many apps are seen to fail because of this disorder. The best way to avoid this issue is to optimize the app to consume low data, along with supporting slow networks.
Today, security is of the data being transacted is the most important thing to consider in an m-commerce app development. To have this feature, the app needs to have secure data encryption and a secure payment method. They let win the trust of users who then feel the app safe to make payments for their purchase.
SIMPLE ORDERING AND REGISTRATION PROCESS
It is essential for e-commerce apps to provide a simple ordering and registration process. When ordering turns needlessly longer, it may make customers lose interest in exploring products. Multiple steps involved in ordering gives customers enough time to think again and again on making payment on their purchase.
Same applies on the registration process. A simple and quick registration process can be obtained through social platform log-ins that allow users to register and login to an app with their credentials of the account platforms on which most of today’s devices already remain logged-in.
MULTIPLE PLATFORM INTEGRATION
Last but not least, an e-commerce app needs to provide multiple platform integration. The feature can be added only when you keep the interface open so that future connections and the app development for other target devices can be allowed. An app with this feature can speedily adapt to newer demands or new market segments.
An e-commerce app’s success entirely depends on its experience. If it encourages users to keep using it for a long time, it has chances to succeed. Following are the best ways an app can be added with compelling user experiences:
- Make it simple
People want to go simple even for complex requirements. This is what you have to achieve while getting your app built. Try to make the app navigation as simple as possible. This approach is also put on search, filters and checkout functions.
- Consider native approach
Prefer to go with the native app development so that the end-product will come out as responsive as well as delivering results with desired speeds.
- Increase social interaction
Today, almost all users visit social platforms. They spend a substantial amount of time on platforms like Facebook, Twitter, etc. But, these platforms can also be used to propagate information like a viral. You can create some interesting social content like blog, articles, sliders, graphics, and video that address your products and target customers.
- Use analytics and make changes
If you are able to track the consumer behavior in detail, like which app part receives the highest number of visits and, from which users are mostly bounced back, you can form a variety of future marketing and promotion strategies. This can be achieved with analytics.
- Partner with an experienced e-commerce app development company
Skilled developers possess past experience of success to develop for e-commerce. When you associate with them, the same is also passed on to your project. By using their experience, you can save a huge time along with getting preferred work quality and highest ROI.