The growth in mobile application development is visible to us all. Data research firms around the world have estimated that the global mobile application development industry would be worth $25 billion by 2015. Rapidly evolving mobile technologies have also influenced a lot of organizations believing that with mobile app development, they can do well in their areas of operations.
But, developing mobile apps is neither a casual business move and nor apps can be implemented without an intense planning. And if a business has gone mobile through the above said way – casually and without an intense planning – it will fail to obtain a rational mobile product at the end. A best mobile application development approach is made of following three main considerations:
Plan it properly
Planning an app in proper way may include following steps:
Define the apps goal for a business
When it comes to building apps for your business, first understand the needs of your users. The need of an app entirely depends on industry it will serve to and of course people (users) belong to it. And it’s also true that not all industries do need mobile app. If your organization requires only a catalog-type online presence, investing money in native app would be wasteful. In this case, a mobile-website would do better than app. On the other hand, if a business wants a CRM solution for mobile and tablet devices, it is certainly an idea to be converted in mobile app.
After defining the business goal to be achieved through app, it is time you involve professional app developers with the project. They know that developing a simple app isn’t simple at all. Every app development project requires a proper planning of various steps; from conceiving its idea to the market research of its viability, to its implementation, to multiple stores.
Invest proper time
Agile method allows developers to quickly execute a mobile application development project but that doesn’t mean things like incorporating hot-fixes, looking at feedback from users, real-world testing, etc are less weighed. Also, whatever the app development method is, all apps require updates, bug-fix, and several other changes on the regular basis.
The approach “just get out of there” doesn’t work for any software development project whether it’s being developed through agile method for mobile platforms or though a traditional method for others.
Make it for first time mobile users
Unlike desktops, mobile devices are rather simple. They are rapid and no one needs any sort of formal training to operate these devices. Same is the case with applications built for mobile devices. An app should be as easy as a non-tech-savvy individual (like your mother) can use it without any training. If your mobile app is going to be needlessly complex and only tech-savvy people can use it, then you are on the wrong track.
Due to tough competition, it is inevitable to push out a launch date. If you have said to release your app on a particular day – either officially or unofficially – then stay on it and try to release the app on the same day. By doing this you will success to manage the expectations of users and indeed, earn a lot of reputation among them.
Perfect it to standardize and to avoid fragmentation
No other channel is as fragmented as mobile. There are hundreds of makes of mobile phones and thus it is difficult to build an app that runs similarly across the devices running single operating system. Make sure your development team is able to address all fragmentation related issues. If there are more than one tweaked-version available for the same OS, developers would need to scale, stretch, adjust, customize and optimize an app for each one in order to deliver a standard app-experience to end-users.
Developers should invest in hardware to standardize their apps to avoid fragmentation.
An app supporting multiple devices that are running on same platform require investment in hardware so that developers can test an app on multiple devices. Android, for example, is running on multiple sorts of devices and thus it is difficult to say that an app will open in the same way on the entire android-ecosystem. There are possibilities that the app will crash on certain devices. To avoid any failure, developers must run and test their apps on devices of different companies.
Prepare it to be a great opportunity for enterprise
A dedicated mobile application development can only become a great enterprise opportunity if it’s prepared to do so. Wrongly implemented apps have headed companies to miss a lot of opportunities. For example: –
- Delay in fetching information distracts users. At this point users can close the app immediately.
- A form requiring users filling up several information-blocks bores. Smartphone screen isn’t a nice choice to type information. No one likes to do this.
- Putting up a page/information more than 2-3 taps away annoys users. Mobile is a quick device and thus any information/page that the users may tap on, is supposed to show up as quickly as possible.
- Not preparing the app to handle large traffic volume. If you have not prepared your app to be accessed by thousands of users at once, the app will frequently crash and indeed frustrate users when it will be visited by large number of users. In result, users will close the app and may even uninstall it without giving it a second try.
There may be several events in which an unprepared app can miss to take the advantages of available opportunities.