Mobile is turning bigger with every passing day. The same is happening in the mobile app development market. The mobility is expanding its reach and touching almost every aspect of our life. Because the smartphones and apps have become the key technology driver, we keep hearing the saying ‘there is an app for everything’ isn’t wrong at any point now.
Smartphones and apps are certainly making an impeccable place in the ‘to-do-lists’ of lots of business around the world. Even users with no business purpose have also built up their dependency over the smart mobility. Will there be any change? No, it will not change any time soon as smart mobility is evolving, powering new sort of devices that users can wear and tie together with their body. Then we have electronic manufacturers which have also pushed a new line of smartphone OS powered gadgets and appliances with their connectivity to smartphones and applications.
We are already living in the mobility-driven world where smartphones and apps are simplifying all our personal to professional requirements. The smart mobility has proved its worth in everything we do.
Mobile app market – present and future at a glance
Mobile app market has become one of the biggest economies. Statistics from Statista.com suggests that by 2020, the gross annual revenue generated by the mobile app market will cross $189 billion. Statista.com also suggests that in past years, about 149.3 billion apps have been downloaded to mobile devices. It’s expected that if the trend continues to go in the same way, we would see at least 352.9 billion apps downloaded by 2021.
But hold for a moment!
But before these figures inspire you to launch your own mobile app development project, hold your quest and read this –
- A report by Adobe says that 45% of retail app users aren’t satisfied with the app experience.
- A report by Andrewchen.co backs it further and suggests that the average mobile apps lose 77% of all users in first three days and 90% of all users in 30 days.
So, it means that it’s not easy to ride with the app trends. An app will fail just at the initial stage if it’s not engaging enough. On the other hand, it’s hard to come up with an app that fully lives up to the expectations of users who find it useful, keep it in their devices and eventually use it for the purpose it’s aimed at.
When launching an app, a business should consider whether its app is fully user-centric or not. Here I am going to mention some points that will help you learn more about it.
Who is you audience? Know about them
Never go with an app development idea without a solid research in your hand. The research should cover everything from the target audience to their expectations with an app and so on. You must have a solid foundation why you are going to get your app built and what benefit it will delivery to you.
Stress on creating simple yet attractive UI
You do not have to be complicated to become creative. In many case, creativity is taken as being complicated. Here, developers forget that users want simplicity. They just don’t want to use an app that let them attain their objectives only after going through a complicated user interface. Ask your app developers to create a simple UI with stressing all elements and design clearly visible and user friendly. A tangled UI can be the core reason behind the failure of an application.
Make it compatible with all leading OSs/ devices
The mobile market is made of hundreds of types of devices and several mobile operating systems and their subsets. You cannot ignore one for other. You have to design an app which is compatible with almost all leading smartphone operating systems in the market. This will help you reach the largest portion of your audience.
Keep tabs on the internet bandwidth
While loading and performing an operation, your app should not use too much of the internet bandwidth. The app should also not leg even on a slow internet connection. Ideally, an app should not take more than 3-4 seconds of time in loading.
Rapidly launch your app and then release updates
Trends change faster than your expectations. Maybe your idea turns out to obsolete after a year or two. This is why you should quickly launch the primary version of an app with including the core features. Some companies actually do this and launch their apps with key features and then keep adding more in following updates. By this approach you would be able to work on feedback and reviews provided by users. You can learn from their suggestions and apply them to next updates of your app.
Stress on better security features
Last but not least, always try to add better security features with keeping your app’s future expansion in mind. Users understand the risks associated with technologies and thus they want to use those apps which let them feel safe and secure.