How to decide a mobile platform for your first app

The increasing usages of smartphones are also increasing the demand mobile app development. Businesses know that apps can help them add great value to their band, as well as to their offering and customers care services.

But it’s not easy to decide that on which platform your app will be available first; particularly if it’s your first app. Two well-known choices are Android and iOS. They together serve almost all smartphone market over the world.

So how will you decide a platform for your first app? Here are the ways to do that.

Market Share

market share

You can decide it by learning about the market shares of both the platforms. Google’s Android is running in more than 85% of smartphones over the world. iOS, on the other hand, powers nearly 14% of devices. If you want to decide the platform as per the market share, Android is doubtlessly a choice. Also, Android is the preferred platform in Asian and African countries whereas iOS is generally preferred by users of US, Europe, Japan, and Australia. You can consider Android for your mobile app development if you need widespread reach in thee locations.



People from lower income strata generally prefer Android because of the affordability Android devices. Also, Android phones are generally owned by a higher average age set of people. But because a bulk of apps is available for free, the engagement levels are relatively lower.

When it comes to iOS powered iPhone, the smartphone is generally preferred by people from medium and higher income strata. They are mostly younger and educated people who don’t mind to spend money in buying digital products like apps.

Content categories

category apps

Users owning iPhone devices explore more than one app categories. From entertainment to gaming, to social media, to education, to music, to lots of other, iPhone users tend to download and use all sorts of apps.But it seems that Android users generally download social apps on their devices.

Mobile commerce engagement

mobile commerce

A higher browsing-to-buy conversion rate has been noted among iPhone users. Only 17% of Android users do purchase using their devices while iPhone users are 23% more likely to purchase using their smartphones (Q32017).

Revenue generation

revenue generation

Because iPhone users are seen more interested in buying apps, iOS apps generate higher revenue in comparison of Android applications. If you are creating an app which itself is a product, for example a gaming app, then the preferred platform needs to be iOS.

Costs of development

cost of development

When developers create an Android app, they need to write 40% more lines of code which, of course, costs 30% more expensive to the app owners.

App customization


Android always wins when it comes to adding desired features and customizations to an app. With iOS, developers always have limited things to do.

Launching app on stores

app store

Launching an app is pretty much easier on Android store – Google Play, in comparison of iOS’ App Store on which every app requires to go through a long app approval process.

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