Mobility is turning out to be a bit larger with every passing day. The same applied to app stores and the mobile app development market. Smart mobility is expanding its reach by touching almost all aspects of the human-life. Since smart mobility has become the key technology trend, we have been hearing the saying “there’s an app for everything”. Now it’s not wrong at any point.
Now, many businesses depend on mobile technology, smartphones, and apps. The technology has certainly made an impeccable space in the ‘to-do-lists’ of many businesses around the world. In fact, users too have developed a dependency over mobility. Will it change? No, it won’t because mobility is evolving, getting its place in newer devices which we can wear and even use together with eyeglasses. Also, we have many gadgets and appliances which can be accessed and controlled with smartphones and applications.
We are already living in a world driven by mobility. Here, all our requirements – from personal to professional – are simplified with the use of smartphones and apps. Mobile technology has proved its importance in everything we do.
The app market – present and future at a glance
The mobile app market is emerging as the biggest economy of the modern era. Data shared by Statisa.com suggests that the gross annual revenue of the mobile app market will cross $188.9 billion. Another statistic from Statista.com shares that in 2018, close to 205.4 billion apps were downloaded to connected devices. If the trend continues to go in the same way, we would see at least 358.2 billion apps downloaded in 2022.
But hold for a moment!
But do not these attractive figures affect you and lead you the way to get your own app built. There is always the other side of a coin.
Nearly half of retail app-users have been spotted to not have satisfaction with the app experience as per an Adobe research. An Andrewchen.co’s report backs it by revealing that average mobile apps lose 77% of all users in the first three days and 90% of all users in 30 days.
All it clears is that it’s not easy to ride with the app trend. If an app isn’t engaging enough, it will fail even at initial stages. But it isn’t impossible to create an app that lives up to the expectations of users, who find it useful, keep it in their devices, and eventually use it.
Businesses launching an app need to consider whether their app is fully user-centric to engage users or not. Here are the points to help them learn more about it:
Who is you audience? Know about them
When getting an app developed, either form a third party development firm or from an in-house team, do not go for the development without a solid research aimed at finding everything about the target audience, their current status and their expectations from an app like yours. Before you add a special feature to your app, you must have a solid foundation why you are doing that and what benefit it will deliver to you.
Stress on creating simple yet attractive UI
Creativity doesn’t require things to be complicated. Often time, creativity is mistakenly used with being complicated, but users want simplicity. They do not want to go complicated to attain their objectives. This applies to app’s UI development too. Make UI as simple as possible, with keeping all elements and the design clearly visible and user-friendly. A twisted UI can be the key reason causing failure to your application.
Make it compatible with all leading OSs/ devices
There are tens of types of operating systems and hundreds of types of devices in the mobile market. You just cannot ignore one for other. Your app has to be compatible with almost all leading smartphone OSs to reach an audience-group.
Keep tabs on the internet bandwidth
While loading up and performing an operation, make sure your app isn’t consuming too much of internet bandwidth. Even if bandwidth is low, the app must not lag while loading. An App taking more than 2-3 seconds of loading time is often discarded.
Rapidly launch your app and then release updates
The best approach to rapidly launch an app is that you focus on including core features in the first version and then launch it in the market. It is a tried and tested method to rapidly and successfully launch an app. Remaining features can always be added to the app whenever you will launch an update.
This will also give a way to work on feedback and reviews provided by users. You can work on their suggestions and make changes to the app accordingly.
Stress on better security features
Mobility is spreading its wings in multiple directions. These are mobile apps which are leading this expansion. Apps can power and control a lot of things. No doubt, smart phones and apps are getting a common place in almost all sorts of technologies but, on the other hand, issues related to security-breaches are also becoming quite common nowadays.