Discovering if your business needs a mobile app development
How you will judge if your business requires mobile apps. Profusion of mobile phones, particularly smartphones and tablets, are rebuilding the ways consumers have so far using internet, purchasing goods online and accessing information. These devices, with some dedicated apps, allow users to discover information anytime, anywhere.
But the question is that how will you judge wither or not your business need a mobile app? In answer, there may be several indications that will help businesses discover the need of mobile based online presence.
If your business is based on customer engagement that means the more you have customers, the more you have opportunities then you also need a mobile based online presence. The best thing about your presence on mobile platform, whether through native app or mobile web, is that it engages customers in real time. Also, businesses are able to discover their locations and act accordingly. With a dedicated app, the engagement can turn out to be revenue for a business.
You can implement app if you also provide customer service and support. With an app, it will become easier for customers to get in touch with your company and contact you in case there is need of support of guidance. This will encourage them to prefer products/services of such brand which has an excellent mobile based infrastructure for solving the queries of customers.
A mobile app can also help businesses promote their products or services. Mobile can offer an instant mean of promotion. Even if you do not get mobile app built, push notification based on location based features can do a lot wonder. Imagine if you have apparel store and you are able to send discount coupons to mobile users in the radius of one kilometer from your location. There may be hundreds of thousands people who would get this push notification and there will be thousands of people interested in buying cloths with discount. Among all, hundreds of users would visit the store and purchase appeals.
Why a business must go mobile
The number of mobile devices is too close to exceed the number of people on the earth. A report of ft.com “Worldwide Cellphone Subscriptions Forecast to Exceed Worldwide Population in 2015!” says that currently there are 7.4 billion people and mobile subscriptions are forecast to slightly over 7.5 billion by the end of this year. This makes one thing very clear that there are more mobile users beyond one’s imagination. The more users have mobiles, the more business have opportunities…