How to effectively implement voice-first strategy in a mobile app development
More and more businesses and mobile app development companies are now choosing the voice-first strategy for their apps. This post covers the five essential tips helping in creating the voice-first mobile app development strategy.
The UI of mobile apps is getting a different wave of being interacted. No, it’s not new. It exists here for several years. And it’s none other than voice-first strategy. Tech giants like Google, Facebook and Amazon, with their products, respectively Google Home, Amazon Alexa and Facebook Messenger as well as several mobile app development companies are promoting conversational interface in their apps. But on the other hand, many app developers and companies doubtlessly lack at effectively embracing this new technology.
But that doesn’t also mean you stay at the back and let others pass you. If you are missing at adding conversational UI, particularly if your app has scopes for that, then you are deliberately allowing competitors to get an edge over you.
Don’t excuse by saying that consumers aren’t aware of the voice based searches. Many have been experiencing Google’s voice based search more for than 5 years. Microsoft added voice recognition system to the Windows Vista more than a decade back and continued with the upcoming versions like Windows &, Windows 8, Windows 8.1 and Windows 10. Of course, it’s a kind of one sided but conversational UI is based on it only.
Here is how a company can make the addition of conversational UI to its apps.
LEAD USERS TO THE DIRECT PATH OF ASKING QUESTIONS FOR THE INITIAL SUCCESS OF YOUR APP’S CONVERSATIONAL UI
As I mentioned above, voice controls and conversational UI are not new things at all. We have already seen several attempts in the past but many of them just didn’t work. They were not quite responsive. Customers have no patience for anything which even after taking their time is not delivering the required results. When consumers experience two or three failed attempts, they just avoid using the feature.
To ensure the success of app’s voice conversational ability, you will need leading users to ask direct question. This is actually crucial for the success of your app. The success of such apps is ensured when a customer asks and gets answers for the questions directed by the app itself.
THINK LIKE A SEARCH ENGINE, NOT A COMMAND LINE
Why the search engine Google succeeded. In 99.9% cases, it always returns with results. If it doesn’t have answer then it asks users to change the query with suggestions. So it never disappoints. Now think of applying the same approach over your conversational UI. When a user searches something and the app doesn’t have answer, the error message of found nothing should come in voice format, not like a command line.
OFFER A REAL VALUE – PROVIDE RICH FUNCTIONALITY
In the beginning, you will be suggested to launch an MVP with limited functions. But the beginning is also the time when you need users to retain an app for a long period time. Now if an app fails to influence users at this point because it was initially launched as MVP, it will not receive any success in future.
So when releasing an app based on conversational UI, make sure every feature it has that time is rich enough and is prepared to help users easily on-board the app and also keep it for long period of time.
BUILD AN OMNI-CHANNEL SERVICE
The mobile market is made of multiple vendors. Excepting Apple’s smart devices, most of the smartphones come from diverse sources. And you will have users using these entire devices. But across all devices of all makes by all vendors, the app must behave in the same manner and deliver the same results.
KEEP THINGS UPDATED SO THAT APP NEVER FAILS TO DELIVER THE ANSWERS FOR NEW QUESTIONS
Last but the least -make sure your app is update to date so that it never fall short of the expectations of users.