What is geofencing? As the term itself suggests, Geofencing is a sort of fencing for mobile devices or RFID tags when they enter or exit the boundaries created virtually by the geo fencing technology. The geo-fencing technology can be created for both indoors and outdoors, as per the requirements. The technologies used for geo-fencing include GPS, RFID, Wi-Fi or cellular data.
People have queries what is Geofencing and why it’s used? To resolve all their doubts, there are several ways in which the technology of geo-fencing can be used. The management of a company, for example, can monitor activities of someone entering or leaving a specific area, or a business can monitor field-employees and automate time cards. There may be tens of other applications where the technology of the geo-fencing can be implemented.
To use geo-fencing in a practical application, the implementer, first of all, needs to establish the fencing of particular locations with the use of GPS or RFID enabled software. It’s as simple as drawing a circle 100 feet around the location on Google maps. This is called the virtual geo-fencing. This geo-fencing will trigger a response when an authorized device enters or exits that area as specified by the admin or the developer.
For smartphones, geo-fencing is generally defined within the code of a mobile app which then uses the location services for the technology of geofence to work. Take the example of a museum app which is geo-fenced to deliver the information of the every object, article or collection when the user reaches close to it.
The geofence can also be set by end-users when they reach close to a particular location. They can use apps having these capabilities and set alerts in the app. When they will reach closer to that location, the app will notify them with the message they fed into for that location.
Beyond mobile apps, geo-fencing can be used to control and track vehicles which are carrying operations for shipping industry, cattle in dairy and farms and a lot more. The drone industry is already using the geo-fencing technology so that no aircraft can fly out of the set boundaries or enter in the restricted areas like monuments, towers and government buildings.
Here are other common geofencing applications:
- Social networking: There can be great uses of geo-fencing in social networking. One most notable example set by the app Snapchat with its location based filters, stickers and other sharable content.
- Marketing: Many businesses are using geo-fencing for in-store promotion, alerting customers when they are in close range of their stores. They can provide customers with targeted ads containing customized offers.
- Audience management: With geo-fencing technology, even management companies can organize crowd gathered in several events like concerts, festivals, fairs and more.
- Smart appliances: Geo-fencing can also be used in making gadgets smarter. Take the example of a geo technology enabled air conditioner which can detect that you are reaching home and upon reaching on particular range, it automatically switches on the AC so that when you enter the home, it will already have suitable temperature.
- Geo fencing can also be used in the human resource management, telematics and security purposes at businesses or sites.