Google recently revised Google Play Developer Policies to prohibit abusive approaches for app promotion. Google wants Android developers to stop spammy advertising practices. The company has discovered that some independent developers are engaged in such advertisement practices that are manipulating rankings of their apps. Apple’s too is also struggling with same practices of some iPhone app developers.
It’s going to be an effort of Google to ensure better security, integrity, and quality in app available on Google Play stores. New apps submitted to the Google’s app store are subject to new policies and the existing ones have been given a time of 15-day to align their apps to meet Google’s requirements.
Here are the changes introduced by Google:
No Sexually Explicit Content
Google has previously cleared that no sexually explicit content will be allowed on the Play store. In taking this decision a step further, the company has now addressed those apps which promote sexually explicit content. The new rule is applied on icons and product descriptions in Google Play.
No Misleading Promotion
Many developers have been using deceptive ads on their apps and websites which also include simulated system, service or app notification or alerts. Developers will now need to stop such practices that redirect users to Google Play or begin app download without the permission of users.
Clear In-app payment practices
Apple had no choice but to reach a settlement with Federal Trade Commission over in-app purchase lawsuit in January this year. The lawsuit ended when Apple paid $32 million to end the lawsuit challenged by FDC over basic functionality of the App store in terms of in-app purchase that was resulting in insufficient paternal control. In March, Google also faced similar claim from a parent. Now the company has made changes for Android app developers to disclose any charges for functioning the app.
System interference clarification
In a previous move, Google banned adding the links of app’s content partners to the homes-screen or bookmarks of users. The company has now improved the rule that prevents any app to modify settings or bookmarks.
Ads policy clarification
Google now wants all advertising behavior must be attributed to the context of an app. It clears that apps will not be able to show up irrelevant ads.
Dangerous products expansion
New rules also prohibit expansion or transmission of malware. A rule applies on links that lead users to malware. The updated spyware policy includes app surveillance and tracking.
More information @ Rapidsoft Technologies