Has Android topped out?

It’s self-evident that Google is the most dominating company in the smartphone landscape. Also, the company appears to have utmost control over smart devices running its Android OS. Third quarter’s mobile market reports brought out that  Android was running in more than 84% smartphone devices shipped over the world this year; however, it had been 0.6% down as in 2nd quarter, Android was reported to run in 84.6 smartphones globally, according to Strategic Analytics.
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Even if Android has lost 0.6 market share from second quarter to third quarter, the OS continued to peak. But will it go beyond 85% and shrink Apple to single digit market share figure as it has done with BlackBerry and Windows. “Unless there is an unlikely collapse in rival Apple iPhone volumes in the future, Android is probably never going to go much above the 85% global market share ceiling” said Neil Mawston, executive director of Strategy Analytics.
Although Android’s market share didn’t increase from second quarter to third quarter, the OS is still on the strongest position in comparison of others. Also Strategy Analytics has forecasted a growth of 12 percent in shipments in 2015. Google appears to make a complete reversal of the circumstances caused by forked Android versions that do not come with Google’s own mobile apps. In total Android shipments, forked version accounted for 37% of share, 2% down of second quarter’s 39% of share.
Google doesn’t directly make any money from Android. Instead, the Android devices showing ads via Google ad network through its own apps and different other apps or sites, make money for Google. Consider Android as another channel that displays ads through various contents.
Google recently launched Android One, through the newly launched Android One program. With this program, Google aims at salvaging low-budget phone market and wants device-makers engaged there to use Android One in place of their own forked Android versions. By Android One, Google has partnered with local companies, such as Micromax, Carbon and Spice in India to power their devices with Android One that will be wholly controlled and updated by Google itself. Previously, these companies and others like them were making cheap phones with forked Android version and were never updating them at all
In the mean time, Samsung’s dominance in market has gradually begun to decrease. Those speculations saying if Samsung stops making Android powered phones, Androids’ market-share will fall have also dispersed now. A year prior, there were 35% Samsung’s devices in global market, adding to total Android market share but in third quarter this year, it reached to 25%. There were only 25% Android smartphones made by Samsung to the third quarter this year.
Though no decline has been noticed in Android powered devices but for last three months, Android market share has not improved a bit more. Has the OS reached to last limit of growth? Let’s see what last quarter unfolds for Android.

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