How did Android eat up market shares of other mobile operating systems? (Part 2)

In this second part the blog “How did Android eat up market shares of other mobile operating systems? “, here is the story ahead.

In the year 2009, we have a full-fledged app store for Android; however, it had already been initiated in October 2008. By the end of 2009, there were more than 20,000 applications in the Android Market which is now known as Google Play Store. It was expected that 2010 would be a much brighter year for Google’s Android OS and so happened.

Year 2010

By the end of the Q3 2010, Symbian’s market continued to shrink. It only had 36.6 percent of market share left in comparison of 52.4 percent in 2008. In the same third quarter of 2010, there was dramatic increase in Android market share. The Android OS reached to 25.5 percent market share, second to Symbian. However, Apple’s share also increased to 16.7 percent which was 15.1 percent in 2009. It was visibly a slow growth and affected by the heavy influence of Android among users. RIM also shrunk to 14.8 percent, according to the number shared by Gartner in 2010. Microsoft Windows Mobile did only have 2.8 percent of share in the global smartphone market in the same year.

As far as Android apps is concerned, there were 170,000 published apps on Google’s Android Market in 2010 according to AndroidZoom, an alternative Android apps listing Android Market website. These were a bit more of half of the total number of iPhone apps which were recorded as 306,554 by the end of the 2010. The numbers of iPhone apps were shared by Apple itself.

Android had already taken lead over most of the mobile operating systems excepting Symbian by the end of 2010. But there was much worse thing to happen with Symbian in next coming year.

Year 2011

As I mentioned in the last paragraph that Symbian had to see worse time in next coming years and so happened. In 2011 the high-demand of Android smartphone leapfrogged Symbian in the ranking. Symbian now only had 22 percent of market share according to the Gartner’s report for Q2 2011. It was the time when Symbian powered Nokia’s devices were rapidly losing the market. According to an article of networkworld.com that referred research statistics of Canalys, Android was powering more than 48 percent of all the Android shipped in the second quarter of 2011. A fivefold increase was recorded in the shipment or usages of Android powered phones which were manufactured by hundreds of companies around the world. Canalys also analyzed Android as one of the top operating systems in 35 out of the 56 countries. The same market share of Android, which was recorded as 48 percent in Q2 2011, reached to 50.9 percent by the end of Q4 2011.

On other hand, Apple’s iOS market share also increased and reached to 23.8 percent by the end of fourth quarter of 2011. However, Apple has already legged behind in terms of selling more iPhone smartphones in comparison of Android powered smartphones but it was still leading in terms of number of apps on its iTunes store. Android had more than a half million of total published apps by the end of Q3 2011; however, Apple had already cleared the half-million mark for iOS apps in the first quarter of 2011.

It was cleared by the end of 2011 that in future, major smartphone market shares would be held by Android and iPhone. 

To be continued in next post… (Part – 3)

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