Mobility turns out to be a bit bigger with every passing day and, so is the case with app stores and the mobile app development market. As a whole, mobility is just blowing up, touching every life-aspect along with making things simpler. Smartphones are now the key mobility player; and for these smartphones, there are millions of apps to realize the saying ‘There’s an app for everything.’
Smartphones and apps have doubtlessly made an impeccable space in the ‘to-do-lists’ of many organizations around the world. Even smartphones and app-users have developed their dependency on mobility. It won’t change any time soon because mobility is continuously evolving, getting its way to newer devices which can even be worn on our body or used together with our eyeglass. Also, there are a number of gadgets and appliances which can be controlled by using smartphones and apps.
We are already living in the mobility-driven world. Here, all our needs – from personal to professional – are begin simplified by the use of smartphones and apps. Mobility has proved its worth in everything we do.
Present and future trends
Mobile app market, in itself, is emerging as one of the fastest growing economic segments. According to the statistic from Statista.com, the gross annual revenue of the mobile app market will cross $189 billion by 2020. Another report of Statista.com suggested that by 2023, the global mobile app revenue will reach up to $935.2 billion. Statista.com also shared that in 2017 year, approx 149.3 billion apps were downloaded in connected devices and suggested that by 2021, the number of downloaded apps would reach up to 352.9 billion.
But don’t rush!
But don’t rush for mobile app development just after knowing these attractive figures because every coin as its other side too.
A 2017’s report by Adobe suggested that 45% of retail app users weren’t satisfied with the app experience. Another report from Andrewchen.co backed it by suggesting that average mobile apps lose 77% of all users in first three days and 90% of all users in 30 days.
So, it’s not easy to ride with app trends. There is already a tough competition and, only engaging apps win the battle.
However, it’s not easy to create an app that lives completely up to the expectations of users who find it useful, keep it in their phones, and finally use it for the purpose it’s aimed at. New businesses launching an app need to think if their apps have the quality to engage users or not. If they are clueless what makes an app engaging, here are ways do that.
Identify your audience carefully
Whether you get an app built from an in-house team or hire a third-party mobile app development firm, make sure you are going ahead with a solid research for the target audience, their current status, and expectations from an app like yours. Before adding a particular feature to your app, you must have detailed explanations on why you are doing so and what benefits it will deliver to you.
Stress on designing a simple but attractive UI
Users want simplicity. They don’t like going through a complicated user interface before attaining their objective. This can, sometimes, frustrating. So when it comes to UI development, ask your developers to make it as simple as possible. The UI should exhibit all elements and the design clearly visible and user-friendly. Often time, a tangled UI can be the root cause behind the failure of an app.
Make run in leading OSs/ devices
There are tens of types of mobile OSs in market that power hundreds of types of devices. You just cannot ignore one for other. So, develop your app to compatible with almost all leading smartphone OSs to cover a larger audience group.
Do not let the app use too much Internet bandwidth
An app using too much of internet bandwidth will lag in loading. But even if bandwidth is low, the app must not lag while loading. Apps that take more than 3-4 seconds of loading time are often abandoned. Make sure your app doesn’t have this issue. Keep tabs on the testing process and stress on conducing thorough testing procedures for the connectivity related performance issues.
Quickly launch your app and then release updates
The greatest move toward quickly launching an app is that you concentrate on including the key features in the first version and then put it in the app store. It is the best way to rapidly and successfully launch an app in the market. Now, remaining features can be added whenever you launch a new update. By this approach you will have enough time and scopes to work on feedback and reviews provided by users. You can work on their suggestions and make changes to the app accordingly.
Stress on improving security
Mobility is spreading in every direction. Doubtlessly, this expansion is being led by apps. From smartphones to tablets, to wearable, to IoT, to smart gadgets, mobility and apps are capable of interacting with and controlling everything. So, mobility is a getting a common place in almost all types of technologies. But on the other hand, issues related to security-breaches are also increasing.
Today’s users are aware of the threats in sharing their personal details with an app. This is why apps need to make user feel safe and secure. It will happen only when an app does want a lot of irrelevant permissions of users’ data and devices internal capabilities.
We are witnessing dramatic changes in mobile app world. Every day introduces new things which can directly or indirectly be related with a mobile technology. Though, only those apps would survive which would be developed with keeping users in the mind. It applies to an app too.