Denying the fact that Android is today’s most popular mobile platforms, is nothing but an injustice. Even extreme Apple-theists should agree that Android has won now. More than 300 M smartphones were shipped in second quarter this year and in all of them, 85% were running on Android. Ingrid Lunden @ Techcrunch.com named it as One-Horse Race. In her article, she has referred the data from Strategy Analytics and according it, Android now accounts for 84.6% global smartphone market share. The same data shows Apple’s struggle with 11.9% global market share, Microsoft’s reduction with 2.7%, BlackBerry’s extinction with 0.6%, and others’ insignificant survival with 0.2% global market share.
Does it also mean that the time has come for mobile developers to adopt Android-first approach while developing apps? The straight forward answer is supposed to be – yes; however, the surprising fact is that some developers just choose to launch their apps for first iOS . Maybe they never bring the Android version.
There is blog on the web dubbed as “Why the Android first approach is a myth”. It mentions some major points as why mobile developers need to make their apps for iOS platform first and than others. The Android-first approach is still not a wise decision at all. It certainly brings structural and financial setbacks and in some cases, these setbacks cannot be overcome. Even if Android is quickly growing, there are certain issues because of them mobile developers will continue to prefer iOS.
Money matters, even in nonprofits. It’s hard to keep an app surviving if there is no return on it. No or less return means the roll-back of an app. When developers build apps for Android, in spite of having a bigger install base, it has been discovered that iOS is still a lucrative platform. There is a considerable gap between the ROIs from both platforms.
The other side of the story is that Android apps, in comparison of iOS ones, are proved to be costlier. Android application development turns out to be expensive for fragmentation related issues.
Quality is king and if your venture’s app has all rich-features, refined coding, high-end graphics and smooth functioning, it will win the hearts of your people, partners and prospects. Here Apple’s apps win because the company forces iPhone developers to build such apps which will score +grades for all above said quality related aspects. You just cannot expect a low quality app on the App Store because Apple’s app approval process is rigorous enough to let low-quality go public.
On the other hand, Google has always been lenient when it comes to approval of Android apps. It is easy to get your low quality app approved and bring it in the public. There are hundreds of thousands meaningless Android apps on the Google Play store.
With all these pointers, we can conclude that developers still need to do a lot to reach a condition where they prefer Android over iOS.