Mobile ads persuaded 45 percent consumers making retail purchases.

NinthDecimal’s “Q2 audience insights” report recently informed that in the second quarter this year, 45% of consumers made retail purchase of various products after seeing mobile ads. That’s pretty interesting because mobile ads haven’t generated such interesting results so far. There are other findings on e-retailing that offer useful insights to marketers.
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The report’s data also informed that users are increasingly using smartphone for research-retail purchases. In the same report, NinthDecimal has also found that same purchase related research on tablets is declining year over year. This is a surprising fact. The reason attributed for this decline appears that consumers’ comfort in handling large screen devices isn’t as easier as in handling medium and small screen devices.
Here is the infographical presentation of the NinthDecimal’s findings.
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NinthDecimal’s report also informs that most users tend to conduct product-related search before visiting a store. However, there are fair good amount of in-store search but its less than the out-store products search.
It was also discovered that users spent good time, in fact several days, on researching a product before buying it from an e-retail store. The average time spent by users for products under $50 was recorded as 10 days and a product above $1,000 users spend an average period of 4 days before placing an order on an online e-retail store.
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The data from NinthDecimal also showed that in last month, about 45 percent customers made retail purchases after seeing a mobile advertisement. However, it didn’t reveal other things that impacted but it’s certain that 45 percent consumers purchased products online after seeing a mobile advertisement.
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