Why Mobile App Developers Should Merge VR and AR with Their Apps

ar vr and mobile app

Top mobile app developers across the world have already recognized apps to be the easiest way to forward the technologies of augmented reality (AR) and virtual reality (VR) to the end customers. Mobile-app based AR and VR solutions can easily be accessed just in smartphones. No High-tech head mount is required. No fancy visual gadget is needed. A smartphone plus an app is enough to deliver the experience of AR or VR.

Businesses too are taking AR and VR technologies quite seriously. They have plans to use them both as essential components for different businesses processes, such as to boost the education of employees. Businesses are also seeing the positive impact of AR and VR in forms of improvements in several business projects.

Let’s see how mobile app developers can integrate AR and VR into an app for businesses.

VR and AR revolutionizing the education, learning, and training

VR and AR technologies are pushing a lot of advancements in the education sector. Apps based on these technologies are presenting a better learning experience to students. With VR/AR learning and education tools, students can have virtual trips of different subjects, sites, and objects. As a result, students are able to learn quicker than typically education approaches. With VR and AR, teachers aren’t restricted to space of the classroom. AR, for example, can allow students to learn from the collections of 3D objects in 360°. VR lets students explore the world virtually right in their mobile devices.

Google’s Expeditions app is one good example of how VR and AR can be applied as a mobile app for educational and training purposes.

Google Expeditions VR

Google Expeditions AR

Both of these technologies can also be applied to a business for learning and training purposes.

Improving business efficiency

Mobile app developers can use VR and AR technologies to introduce efficiency to businesses. 3D models and AR can revolutionize the way companies understand customers’ needs, constantly improve products & services, and identify new business models.  AR can give employees just-in-time information in their own smartphones, regardless of the limits of time and place. The technology can also completely transform the way supervisors do their job. They can instantly read employees’ performance data and help them in difficult issues. AR can replace manuals with interactive, real time instructions provided via a mobile app. AR is a boon for retailers which are applying the technology to make their work processes simpler along with enabling a wider range of payment authentications to avoid frauds.

SEAT, VR

General Electric, AR

Most businesses are keen on the opportunities brought in by VR. In fact, all business sectors are experiencing a deeper impact of VR on them. In manufacturing, VR can make it possible to simulate and test every machine virtually. Even the performance can be tested. VR can be used to create virtual presentations of products & services. Virtual presentations of showrooms or products can help clients explore products on their headset. VR can also enable an environment where key players of an organization meet virtually to carry out different operations.

AR and VR delivering better customer experience

Millions of people around the world are already using mobile apps for shopping and buying online. But they have been missing the experience of touching and feeling a product that they have when visiting a physical store. But AR and VR technologies can make it happen.

Mobile app developers can integrate AR/VR into an app to deliver the experience of exploring and trying products virtually. IKEA, for example, has an AR app that allows exploring and virtually placing furniture to any given space before customers actually buy it.  Many companies are using AR to allow customers virtually trying clothes when visiting a store.

Toyota, VR

IKEA, AR

Real estate companies are applying the VR technology providing virtual tours of properties to their customers. These virtual tours remove the needs of physically visiting a property. Customers can use their own mobile phones with a VR head-mount and have tours to multiple property options right from the comfort of their couch.

VR for Real Estate

Increasing user engagement and brand loyalty

The most crucial aspect of an app development is its user interface. It decides users’ engagement with an application. Mobile app developers understand the importance of user-engagement and, now they are trying to enhance it through AR and VR. These technologies are capable of generating user-engagement close to what users experience in real lives. AR/VR spurs users to fully immerse them into an app.

Audi, VR

Pizza Hut, AR

Similarly, adding AR and VR functionalities to an app also enhances the loyalty of customers toward a particular brand. Mobile apps with AR and VR functionalities allow marketers to reach customers and easily have interactions with them. Many companies are applying this approach to understand the exact need of customers and apply the feedback to enhance their products.

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