Mobile apps are creating a new dynamics in retailing industry. Retail industry in order to grow , exceed profitability and expand the business has to take steps that are in line with the latest IT trends .Now a days, consumer s don’t like to visit many shops to select their desirable product but what they want is to avoid this hassle of selecting from bunch of choices. What customer really want is sit and select the desirable products at their fingertips. In coming years, mobile will replace the wallets from people’s pockets. According to Visa Europe, it is predicted that 50% of the transaction will be done through mobile by the year 2015. This mobile apps trend can help retail industry in bringing more products quickly in the hands of the consumer and also the companies who will line their business strategy to take mobile app advantage will have a head start against the competition. Analyzing the trend of mobile apps, retailer should take the advantage of this opportunity to reach out to the customers through this mobile era where consumer will get their desirable product quickly with one click and expand the retailing market. Retailer have lost sale by not making their products integrated on mobile apps.
Few of the global retail giants have already started embracing the mobile app opportunity to keep abreast with the latest trends and leverage it to their advantage to create an emotional connect with the customer through the mobile device.