There is an incredible growth being seen in the mobile commerce and sales. It’s a solid reason for business engaged in commerce & sales activities to get in on the action. But building an app is one thing and building a successful app is another. Different factors like type of service/product to be offered, audience and platforms to be targeted and marketing strategy to be followed, and the way they all are implemented decide whether the app will succeed or not.
In this blog we take a look at a couple of things that you or any business must be aware of before going for a mobile app development or hiring an app development company for your idea. What will cost the development of app? It’s a one big question every businesses or individual going for mobile app development wants satisfactory answer for. But it can hardly have a straightforward answer as there are several variables such as features, functions, and integrations followed by a single app development process. Cost varies from project to project. If you are developing the app yourself then it will cost your time and skills. If you have in-house development team, it may seem to cost a bit economical in comparison of outsourcing the project to third party developers. But at the end of day when your in-house team would conclude the app, the cost will nearly be as equal as outsourcing the development to third party developers. Also, you would need to make sure that developers in your in-house team have requisite expertise and skills. However, you must remember that creating a successful app requires team-effort which is formed of product developer, designers, coders, testers, implementers and marketing experts. A mobile application development can hardly be a one-man show and as for as in-house development is concerned, it’s often not seen with adequate skills. A Clutch survey revealed that the median cost of a mobile application development ranges between $37,913 and $171,450, but it could go up to $500,000 or more than this as depending on the implementations the app requires. The process of mobile application development Even if your app idea reveals itself in a minute, its development is of course not a matter of minutes. It would take proper time and thus you need to discuss development process thoroughly with your developers. Here are the parts of an ideal software development process:
- Project / product management
- Design (Wire-framing & visual designing)
Understanding the difference between native, hybrid and mobile web application development technologies and begin the development accordingly Before beginning any mobile app development project, you should be aware of major differences in various mobile application development technologies. There are three technologies or three ways to create an app Native – An app is based on native technology is the purest form of software. It can have all the advantages a mobile operating system can offer. This technology can be implemented to fulfill complex computing requirements. Also, a native app is stored natively on a device and does not often require internet connectivity for general functioning. It can be launched via app store thus it has enough potential to be discovered by users. Mobile web app or mobile website – In most of the cases, a web app is created to simply optimize a running desktop website to mobile devices. It can deliver moderate level of computing but cannot be implemented for complex operations. A mobile web app or mobile website costs much less than any native app development. The major advantage of mobile web app or website is that all browsers follow almost the similar web standards, render the web-page in same manner, and that’s why the app automatically gets cross-platform capabilities. Hybrid app – A hybrid app is combination of both native and mobile web app. A little part of this app is native. It’s a small container, which can render web-pages using browser’s web-engine and show up the rendered pages inside it. It’s a big cost-effective technology as the main app is web app which is displayed by native container. A different native container is created for different platform. Because the native container is not an app itself, it requires less investment to get multiple native containers created for multiple platforms. The major disadvantage of hybrid app is that in the core, it’s a web app and thus it will not work without internet connectivity. The major advantage is that front-end is showed up by a native app and developers can publish it through app stores. Learn about ecosystem of particular platform (even before initiating the development) There is different user-type associated with different platform. If you understand the ecosystem of particular platform, you will probably be aware of the types of apps users respond on it. Most app developments are begun with targeting single platform first. Then based up on the requirement of app, other-platform versions of the app are launched. However, it would be ideal to deploy an app on all popular platforms. Does your app fulfill any objective? There must be an objective behind creating an app and of course, the app should attain the same too. Whether app is aimed at entertainment segment or created to sell products/services online, there should be an objective behind creating an app. Success of an app depends on how creatively, intelligently and productivity it is able to fulfill objective it’s aimed at. Don’t forget to update the app on regular basis If an makes money for your or spread information about your company or brand, it’s all your responsibility to keep it updated. Updates to any app should be considered as post-sales services that any product or service comes with.