Nokia To Soon Launch Android Powered Smartphones And Tablets
We will soon see the comeback of Nokia-branded smartphones and tablets. But, Nokia itself will not manufacture these devices and also, the devices will be running on Android OS. As we know, the company was once the only player in mobile market but then it began to lose its grips because of the rising popularity of iPhone and several Android powered smartphones. In 2011, Nokia tried to re-establish itself in the market with Windows Phone operating system but was still unable to cope up with Android and iOS. In 2014, the Finnish company sold its business to Microsoft for $5.4 bn and next year wrote off the deal for 7.6 bn. It has been going through massive ups and downs since then.
Nokia recently granted HMD global Oy – a new Finland based company which will have exclusive rights of making Nokia branded mobile phones and tablets for a decade. HMD has been founded to provide “a focused, independent home for a full range of Nokia-branded feature phones, smartphones and tablets” according to Nokia,
HMD’s smartphone and tablet portfolio will be based on Android. Nokia describes it as “uniting one of the world’s iconic mobile brands with the leading mobile operating system and app development community”. On the other hand, Android developers are happy too as their much loved devices will now run on Android OS. Their work will now be available to Nokia device users too.
Nokia and HMD have also signed an agreement with FIH, a subsidiary of Foxconn, to set a “collaboration framework” for building a global business for Nokia branded mobile devices. Also, HMD itself has revealed that it will spend $500 in the next three year to market Nokia phones globally.
Nokia is not going to make big financial investment or hold equity in HMD but will be the part of board to set the guidelines of the brand. It will help Nokia branded products to be focused on the best of the traits in terms of quality, design, user experience and innovations. Nokia will also receive royalty payments from HMD for sales of Nokia-branded mobile products. Let’s see what future unfold for Nokia. Anyway, best of luck!