Windows 10 is launching soon but for now, Microsoft has surprised everyone by announcing that mobile app developers will be able to bring their Android and iOS apps to latest Windows 10 platform. It is an attempt by the company to encourage the adoption of the Windows 10 as the “universal” OS.
They will also launch new software kits that will allow developers porting their existing Android and iOS app into Windows 10. It’s going to be a huge breakthrough in both desktop and mobile software industry as said by Horace Chow, Microsoft general manager for Hong Kong. The company will soon begin to invite developers to join the new ecosystem of Windows.
Consider it a powerful push from Microsoft to encourage users of all platforms to adopt Windows 10 operating system.
The company has been struggling in mobile market because of Android and iOS platforms. Lack of good apps is not letting company gaining traction against market leaders. It seems company is gradually adopting the open philosophy driven by CEO Satya Nadella, who has now made company more responsive and open. Also, the Windows 10 is available to manufacturers of devices smaller than 9 inches.
And the approach of giving the OS away for free is really paying off because in China, smaller brands are powering their devices with Windows 10 OS. “Since we announced we offer the software for free for any device under 9 inches, a lot of new Windows devices have appeared,” said Horace Chow. Once Chinese market used to be 100 percent dominated by Android but now things are changing.
This influence doesn’t stop only at Chinese market but is spreading also among other OEMs which want to offer low-priced devices