Businesses across industries are aware of the dependency of consumers on mobility and apps. Many of them, particularly from the online retailing industry, are still clueless about how they should react to the ever-increasing momentum created by mobility. Though sooner or later, they will too have to accept mobility as their primary selling-channel.
There are many surveys to back this thought. According to 451 Research of September 2018, m-commerce will overtake e-commerce transactions globally by 2019. A Paypal’s research of the year 2015 showed the growth of global m-commerce market should outpace e-commerce by three to one. As per the Business Insider’s forecast, m-commerce will reach $284 billion or 45% of the total US e-commerce market, by 2020. In 2023, Amazon also doubled its sales via mobile. Walmart estimated that 40% of total online visitors to their stores were from mobile devices in the same year.
There is no shortage of data to establish that mobiles have already emerged as the mainstream channel for retailers selling online. M-commerce is normally focused on categories including high profit margin products, like clothes and accessories, travel, health & beauty, sporting goods, event tickets, video games, etc.
Undoubtedly, we are seeing a visibly growing trend of m-commerce app development with rapidly beating e-commerce far behind in the race. But, there is a flip side too. It’s that not all m-commerce app developed and launched will succeed or deliver desired results. In fact, what happens is that many apps are rolled back even before their first anniversary. It happens when apps are created without a strong strategy.
A successful m-commerce startup mobile app development perfectly takes care of customer’s behaviors and needs. They both are quite important to succeed in an m-commerce app development. Also, smartphones are quick devices. They have made information available at a finger tip away or two. Because smartphones are the quickest computing devices, they turn consumers impatient who demand information almost instantly at their fingertips.
Though, it’s not easy to craft an experience that will live up to expectations of consumers. And apps lacking at this experience would fall to deliver desired results as mentioned above. An e-commerce startup owner can succeed in its venture if it gets its app created with keeping the following things in mind:
Focus on individualization
As we know people do not share their smartphones with anyone. Smartphones are the ultimate personal gadgets. M-retailers need to take them in same fashion. An app becomes of consumer when they download and install it in their device. So, the app is naturally supposed to create a simple, convenient and one-to-one shortcut that connects consumers to their chosen brand in matter of one or two. Consumers save them to wish-lists which they can later access anytime, anywhere. If an app provides this level of personalization, it will surely have a chance to receive good response from users.
Users prefer apps that they find easy to use. The same is applicable to an m-commerce app. Every app that has been incredibly successful is simple with easily understandable menu and mobile optimized layout. Certain elements, like buttons, fields and selectors play a role to increase the “safety matches” particularly when operating them on small-screen smartphones. With this attribute, the barrier of depending on specific make of device is removed and an app becomes ready for almost all smartphone users – from higher to lower social-economic strata.
Reduced data consumption
A good m-commerce app is one which is created with the focus on minimize the data traffic volume. Low data traffic direct affect app’s loading time. This is what users want. They want apps to load in a flash. On the other hand, the speed of internet may vary from location to location. Many apps are seen failing because of this particular disorder. This situation can be avoided by optimizing the app to consume less data and support slow internet connections.
Security of data and person information
Security of data being transacted in an m-commerce is another most important aspect to be considered by developers. The app needs a secure data encryption along with secure payment method winning the trust of users. When users will the app’s environment safe for them, the love the app, keep it in their device, and make payments for their purchase
Easy ordering & registration process
It is essential for shopping apps to offer an easy ordering and registration process so that customers do not drop their interest in exploring products. An easy and quick registration process can be achieved with social platform log-ins, which allow users to register and login to an app with their social platform credentials on which most of the devices already remain logged-in. Google and Facebook are the names to a few of them.
App’s multiple platform integration
When developing an m-commerce mobile app, provide it multiple platform integration. The features can be added to it only when you keep the interface open so that future connections and the app development for other target devices can be allowed. An app with this feature can quickly adapt to newer demands or new market segments.