The boom in world’s mobile industry is impressively notable. The same is the case with mobile app development segment, which is dominating every personal and professional thing in our life. Businesses, no matter whatever they do, are keenly interested in mobile app development technology. A recent report says that almost half of small businesses are expected to implement mobile apps by the end of 2017.
However, it’s not easy to win over mobile users with simple applications. People have limited choices when it comes to using apps. They use only 6 to 10 apps each week. Also, only 3.3% of Android apps and 3.2% of iOS app do succeed to maintain active users after 30 days of download.
So what is the best way to encourage people downloading your app and even using it after installation? Ideally, an app needs to be useful, engaging and addictive, so that users can continue to use it and consider it as an indispensable part of their life.
The two key metrics to focus on for this purpose are mobile app engagement and mobile app retention. They both contribute to make an app really successful. When understanding it specifically, engagement refers to how often users are using an app and retention means how much percent of users keep returning to the app again and gain.
An app living up to these metrics remains sticky and, it means people want to use the app along with keeping it in their devices for a long time. But it will not happen on its own. It’s hard to achieve this state without a better development strategy that is based on people’s intent and mobile behavior.
An app can receive better engagement and retention only when it’s useful. But how will you inform people that you have added some out of the box features to your app or you have recently reached one million download mark. An effective strategy to do that is you implement push notifications in your application so that people can be informed about latest happenings. Here is a reflection of an effective push notification strategy.
Frequency: When sending push notifications, it’s hard to assume that users really like them or not. The best way is you implement a preference center within an app that lets users select the subject matters as well as when they want to hear about them.
Along with Frequency, you need to decide about the time of day when people are supposed to be notified. The best choice is that you send them notification only when they are active and already using their devices. For example, lunch time and early evening are common time periods.
Content: Of course, content is the king and, this is why you have to keep the context of the content relevant to users. People want to hear about important things. Choose the language that conveys the urgency and relevancy so that users can really show their interest.
Deep Linking: Every push notification will have its own purpose and you will want users to get on it. This is where deep links do their work. A deep linking takes users where you really want to send them. By doing this you reduce several barriers and forward your users where exactly you want to see them.