Reasons why there is need of improving mobile e-commerce experience
It’s simple to explore products and convenient to buy them using mobile apps. Data found from various studies in yearly e-commerce trends have revealed that more and more people around the world are using their mobile devices to buy things online. Of course, mobile devices and apps installed in them are making a big difference in the global e-commerce market.
Let’s learn from the data. There was only 1.8 percent of all U.S. retail e-commerce dollars spent via mobile devices in the second quarter of 2010. In Q1 2017, the same spending reached up to 22.3 percent.
Without any doubt, the data mentioned above creates a positive picture of m-commerce. The growth has been incredible in less than a period of 7 years. But, it has yet not received its largest form.There have been several things to be addressed, say experience, which didn’t let the m-commerce reach where it should be right now.
Mobile shopping started to get traction after 2010. Some retailers learned from then trends and turned sights on by putting their ecommerce setups also on mobile devices. They created native apps for their purposes and, they have been lucky for being the early enterer too. But their belief that their sales via mobile will soon outperform even desktops one day hasn’t turned true so far. Things didn’t go that way, at all.
Consumers still not prefer apps for shopping. And in many cases, in spite of using mobiles for shopping, they prefer using mobile websites. Of all shoppers, half (53%) of them do not use any app for shopping through their mobile devices. They like to use mobile websites, instead. 60 percent of all the shoppers installing shopping apps in their mobiles use fewer than two retailer-specific apps.
The smart mobility has made consumers smarter when it comes to picking an app by them and using it regularly. They are downloading zero new apps each month. Users are spending every 9 minutes out of 10 in the same top five favorite apps.
Unsurprisingly, the biggest retailers on the web are also the biggest m-retailers on mobile devices. They are the only ones, which get attractively big app downloads and consistent usages.
No doubt, they are also the retailers, whose app-generated revenues equal and even surpass the revenues from their mobile websites. They enjoy a ubiquity and also loyalty from consumers towards their brands. This has created a huge attraction for smaller brands, which are trying to capture the piece of the app pie.
But this seems to be a trap for smaller retailer too. They have invested heavily in their m-commerce mobile app developments, gone through several rounds of R&Ds, and worked on the suggested improvements in getting a mobile app that they assumed a default solution.
In most references of the shopping apps, I have noticed that the mobile experience being shoehorned form their desktop version. First of all, in spite doing the same thing, PCs and mobility are two different devices. So, the flow of accessing them both is different, too. Now if a website is simply scaled to be a mobile website and then the app is also using the same approach, then things are most likely not going to work. The approach will deliver a poor experience and cause the loss of customers. This is the key reason why small-medium retailers have not succeeded with their apps.
The solution to this situation is neither easy nor difficult. It’s all about who is handling your e-commerce mobile app development project. No matter you have your in-house team or have hired an outsider e-commerce mobile app development team because what matters to most is whether you are able to get right consultancies aiding you to deliver the most responsive experience or not.
In fact, experience is everything.