Mobile commerce is now a part of our life. People do really shop using mobile phones and dedicated apps. Rising adoption gives mobile application developers an opportunity to come with more innovative m-commerce applications. On Black Friday last year, sales made through smartphones was estimated more than 20% of the US e-commerce spending. Traffic from mobile phones to e-commerce stores was even bigger, estimating almost 40% of total online visits on that particular day.
So, what this means? Well, it means that more and more people are shopping using their smartphone and tablet devices. Because the sheer number of people now have smartphones and tablets, it has become easier for them to go online and purchase all their daily stuffs online. In the mean time, mobile commerce, which is in fact the mobile edition of e-Commerce, has also turned out to be an important way for retailers that are driving huge sales through dedicated mobile apps. All they do is getting apps built from professional mobile developers.
Let me share some key trends which are pushing the mobile based commerce, or m-Commerce:
- It was estimated in third quarter of 2013 that 63% US consumers have smartphones and 35% owned a tablet. Consumers using smart devices, particularly tablet users who tend to have higher incomes, have strong inclination to sit comfortably on the couch and shop on their devices.
- According to the report’s findings from BI Intelligence, consumers, which are using smartphones, are also using mobile coupons, and this trend has increased quite dramatically. In 2010, about 7.4 million users were interesting in using mobile coupons while shopping through mobile devices but in 2012, it had increased to 29.5 million. The same usages have been expected to reach to 47.1 million for year 2014.
- People are using mobile coupons across the range of retail stores. In the report from BI Intelligence, more than 41% of mobile coupon users said they had redeem coupons at grocery stores, 39% of mobile coupons users said that they had redeemed their coupons at clothing stores and 41% said that they had redeemed coupons at departmental stores.
- When mobile coupons are combined with location based data gathering techniques, they do not only allow m-Commerce establishments to see the number of redeemed coupons but also, the GPS tagged location and device specific data, which can further be combined with the digital shopping history of a particular user.
- For so long mobile payment was not adoptable at large level because of integration and compatibility issues but via solutions like Square and IZettle, an increasing number of retailers are going mobile with their online stores enabled with payment gateways. This is going to be an exclusive trend in the year 2014.
- Because of the rising number of mobiles and tables, more firms are involving in mobile application development and thus technology and implementation related barriers have almost disappeared. It’s now easy to get a mobile app built even for smaller companies which cannot invest enough money.
This year is still long ahead for more trends. Of course, we will add them all in this blog too.
More information @ Rapidsoft Technologies