How Small and Medium Businesses Can Introduce Apps Productively

small medium business apps

Do you believe that apps are only for corporations or big companies? If yes then you have not learned everything about the smartphone mobility. Many small and medium businesses still think that apps are quite expensive. Because they take app development as an expensive investment, they suppose that a website alone can complete their purposes.

No doubt these small and medium businesses have not learned about the benefits and advantages of mobile apps and not even tried their hands in how a mobile app development happens and even not asked for a quotation from any developers or development companies.

It’s time that these businesses discover how they can get benefits from apps and, how far these apps can take their products and services. It is why because many entrepreneurs have already launched businesses-model based on the smartphone mobility and they are also experiencing growth in their revenue. This is where we can learn how the mobile app development trend is carving its niche among small businesses.

When it comes to hiring mobile app developers, there is more than one way to do that.

  • If you are already an IT-company or you have a team of developers, you can get your app designed by an in-house team.
  • One of the widely adopted methods is that you outsource the mobile app development to a reputed firm.
  • You can hire freelancers through freelancing websites and deploy them over your project.
  • Use mobile app development software and tools to devise your app on your own.

IN-HOUSE DEVELOPERSDeciding on which way you should go depends on how critical the requirement of a solution is. Each one of them has their benefits as well as disadvantages. When you deploy an internal team of developers in your app development, you will obviously require investing more on them in comparison to any other house developer

It’s why because small and medium companies may have developers, but not those developers who are professional in designing & developing an app and making it fit the world-class quality standards. You also need to hire specialists, such as graphics and UI and UX designers, programmers and testers to successfully build and implement an app.

OUTSOURCINGBut you can also outsource your whole project to a software company which is professionally engaged in mobile app development. These software companies uphold large teams of professionals required in a mobile app development process.

mobile app development outsourcing

Because they are the experts of the industry and have concluded lots of apps-projects, they can provide the development at the lowest charge possible. In comparison with an internal team, outsourcing software developers are spotted with quite ingenious with possessing updated skills. They are familiar with handling complex and complicated app-design and developments.

FREELANCERSIt’s always chanceful to get your app developed from freelancers. It may go well or bad. It’s hard to assume whether you will finish up with a successful product or something which no one likes to use. Experts say when you hire freelancers both your investment and project are at risk.freelance developers

This approach offers a business less control over its own app development project than deploying in-house employees or employing an outsourcing company. Also, getting the get job done from freelancers is always associated with major confidentiality issues.

APP BUILDERS TOOLIn the last, we have the app builder software. These software or tools come with limited features and, they cannot replicate the quality that can be attained from the manual app development process. In most cases, these tools can only be used for cross-platforms mobile applications. Also, most of them use web-standards like HTML5, CSS3, and JavaScript for designing and development an app. The end-code is then ported to a native programming language supported by a specific OS. This whole process creates an app that is not up to the marks.

How to launch a mobile app?

Merely launching an app will not help small and medium businesses achieve their goals.  It’s imperative that they concentrate more on marketing aspects. Even the best apps will fail if they are put on the market without a proper marketing and promotion campaign. But the interesting fact about the app marketing & promotion is that there is no need to invest as big budget as you do in app development.

It starts with a generic approach applied to roughly all types of products launched online. Following is the list of things that you need to keep in mind while marketing and promoting an app – before, during, and post launch.

  • Know everything about the audience

Knowing who your audience begins long before an app development starts. You have to identify your target users and then decide whether your app will meet their needs or not. You have to clear it that who is going to benefit from your app and, what are those extra features that make it better than competitors. Though it appears more like making an app development approach, but when you know everything about your app-users before beginning the development, you pave the foundation of marketing that you will do during the app development and after its launch.

  • Create an App Landing page

When marketing an app, you should create a professional landing page where you can put the app’s preview-version and ask users to review and make comment to it. The feedback is the base to make enhancement in current and the future versions of the app.

  • Make your app visible on social platforms

We know the magical power of social media. Here, things rapidly grab the attention of global-audience. The app needs to be noticeable on social platforms. These platforms have now turned quite professional in letting you choose your target audience by their age, work, location, and a lot of other aspects.

  • Promo videos

Videos are now leading content medium. They are a lively way to interact with users. Videos can also market apps. Create promo-videos presenting the essence in a short period of time. Adopt a story telling way in which app helps the protagonist make his life easy. Also keep the length of video shorter so that people don’t get bored. A 30 second to 1 minute video is quite acceptable among audience plus, it keeps them engaged to watch it to the end.

  • Feedback & reviews

Feedback and reviews are valuable assets and, they serve as the base to make enhancement into the app. Every feedback and review aids you to test a lot of features of an app before launching.

  • Before launch

Before you launch an app, the most crucial thing to market it is that you form a PR campaign and keep its entire components ready a few weeks before the launch. These components include a variety of contents like press release, article, blogs, inforgraphics, slides, presentation, video, etc. You can also ask a popular blogger from your app-industry to write about your app or to share your content like articles and blogs on his/her website.

  • Launch the app

Finally, you launch your app by submitting it to stores. But pay the required attention on guidelines so that the app timely get approval.

  • Release the update

When the app is published and, it begins to get response from actual users, keep an eye on feedback and work on it to solve issues.

Vivek Verma

Author: Vivek Verma


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