It’s really a dilemma to decide one between android app development and iOS application development or to prefer one over other or to go with both.
Let us help you with following data to easily come to a concrete decision. Market shares of both platforms give you a clear vision of trend-changes and what people really like or use nowadays.
Market shares of last three years and 1st quarter of 2014
(Others – BlackBerry, Microsoft, Symbian, Bada, etc.)
The above given table shows that from 2011 to Q1 2014, Android OS market share and the shares of forked versions of the OS, are constantly increasing. Android is truly an emperor when it comes to market share. The Q1 2014 data from ABI Research suggest that 80 out of 100 smartphone devices are running regular or forked versions of Android operating system, and of course they have access to Android apps too.
So, Android application development is the best choice for those businesses which want to make available their apps to the maximum number of smartphone and other smart device users.
But making available an app to big mass doesn’t always make big money too. App revenue matters, particularly if a mobile app developer wants to make money only through selling app or putting ads in it. Such developer needs to know that which platforms can make good money.
App revenue: iPhone vs. Google in 2012.
(Source: App Annie Intelligence)
Above given is the Android Vs iOS app revenue and it shows that iOS App Store earned more revenue in comparison of Google Play. The more an app store earns revenue, more app developers are earning too. The same data also show that Google Play’s earning is constantly increasing.
But the gap in revenue cannot be applied on all forms of monetization model; still some gaps are rather narrower while others are certainly wider. See the data below.
App revenue Gap: iPhone vs. Android 2013
(Source: Business Insider via Tristan Louis, Flurry, App Annie, Opera Mobile, and Mobile Vision)
Even some gaps are wider enough; the average pricing of Android apps is better than the average pricing of iOS apps. As per analysis of top 200 apps, average rating of Android apps is better than their iOS versions. See data below-
Top 200 Android vs. iPhone paid apps reviews, rating, and pricing
But when it comes to top 200 free apps, Android apps have received three times more reviews of their iOS versions. Average rating of these 200 apps is also rather batter than their iOS versions. See data below.
Top 200 Android vs. iPhone free apps reviews, rating and pricing
The numbers of apps for particular platform do also influence smatphones users. The more an app store has apps, the more it is being adopted by mobile app developers who are of course influenced with a large volume of users of a particular OS.
Number of Android and iOS apps available in last three years and 1st quarter of 2014.
The data displayed above suggest that Android is a leading platform and is being used by more than 80% smartphone users around the world. But iPhone and iPad apps are making more money even if the market shares of these smart devices are considerably low. Google has been working hard in improving the standard of its platform. It has almost removed fragmentation and offered Google Play services app to keep its own app up-to-data even if the maker of a device is not willing to update the OS. Google Bouncer is already fighting with apps having malwere and ensuring app security of Android devices at user-end. Now there are more apps on Google Play than the App Store.
More information @ Rapidsoft Technologies
Content strategist by profession and blogger by passion, Archna is avid about updating herself with the freshest dose of technology and sharing them with the readers. Stay tuned here as she brings some trending stories from the tech-territory of mobile and web.