With more than 2.6 million Android apps, Google Play is the richest app-store in the word of mobile. But these numbers may mean differently for different people. For example, Android app developers, when persuaded by these numbers, may want to launch an Android app project and hope for success. On the other hand, these numbers may put off some developers because app stores are becoming more competitive with each passing. Now there is less chance of getting recognition.
In either case, the growing numbers of apps in Google Play store are making it hard for app owners and Android app developers to get their apps noticed to the users. The Google Play store is now like a big ocean but, experts can still make strategies to dive into it successfully.
Go by Google’s rules
Android Market turned Google Play in the mid of March 2012. Many analysts said it as a Google’s gimmick of marketing and promotion; however, the giant had plans to refine experience at Google Play than just re-branding. Apart from Apps, Play Store was lined up to provide books, movies, and music to turn out to be the Google’s version of iTunes, as claimed by many experts. But, Google Play’s clear objective was to have more potentials customers for apps rather than other digital stuff.
For now, the Play store has very special segments like TOP CHART and EDITOR’s CHOICE on its opening page. There is no official source of information to discover how apps get a place to these segments but developers, whose apps have already appeared here, say that they have got clues. The answer is that if your app has got an x-factor, there are chances that Googlers choose it to show up in TOP CHART and EDITRO’s CHOICE segments. The lesson is – try too hard to add as many as x-factors you can add to your app. Make your app fast and make sure it does not go loose with Google’s rules. Do not add pointless permissions the app is never going to use. Make a UI that looks great on any device. Don’t apply the thumb rule ‘one size fits most’ because it is actually a wrong approach. Yes, this makes resource-management quite easier but, it also damages the visual appeal of an app. The best approach is you include graphics that are tailored for the screens of targeted devices. The app must also scale nicely between phones and tablets which mean it should be fully responsive and compatible with cross-devices.
For publishing an app on Google Play Store, it must abide by certain rules which are as follows:
An Android app –
- should not cross the line in terms of restricted content;
- should not interfere the intellectual property right of others, not be engaged in deception or spamming;
- needs adhering to best privacy and security terms to ensure app safety;
- needs following standard monetization practices to encourages a healthy ecosystem;
- should not use unfair tactics to get to top listings and for promotion or to attract users;
- should be suitable for kids and families;
- needs managing policy violation and;
- needs to be updated with latest development.
The other planets of Android apps
Why don’t you develop an app for Amazon’s Kindle Fire and other third-party Android app stores? Launched in March 2011, the Amazon’s Appstore have more than 452,054 apps as of Jan 2019. Opera browser too has its own Android app store and, in early 2014, it had 200,000 apps for Android devices. There are other popular third-party Android app stores like SlideME, Samsung Galaxy Store, Mobile9, etc.
There isn’t tough competition on these third-party app stores and, an app has excellent opportunities to get to top lists. Some developers say that the third-party stores are good place to make sale but not to get the customers in bulk. But it is not true. Many developers do have a fair amount of sales from third party stores too. If an app has high-quality features, it has opportunity to easily get noticed on third party stores and generate revenue too.
Promotion &marketing campaigns
You can begin promoting and marketing your app by building a one or two-page micro-site. Also, creating a teaser website will help you collect email addresses of people who like to know about your app. But make sure you launch such website at least a month or two before the launch.
You can also launch a blog attached to the micro-site and share engaging content on it. Then share these blogs on social media sites Twitter, Facbook, Instagram and LinkedIn.
Create an interactive and thought-provoking product video that tells the story behind your app in a way that people like to watch.
Acknowledge those who can acknowledge your app.
Another way to get an app noticed is to identify online places, such as blogs, websites, and magazines with a devoted user-following. There are many tech-blogs and, you can write for them to tell everything about your app. You can contact these bloggers and request them to write about your app or to publish a story.
You can also reach out journalists and detail them about your app. They will then publish stories in newspapers and magazines. You can also pitch your app to app review websites which may certainly contribute to a lot buzz for your app.
You can follow the above given tips to distribute your Android apps more efficiently.