If we want to know about the best of the messenger apps in the world, anyone would say it’s none other than WhatsApp; even without discovering whether it’s true or not. Well, WhatsApp is really the world’s biggest app with more than 1.5 billion users from 180 countries. Also, the messenger app is actively used by more than 1 billion users.
Given this reach, a business can easily take advantages of WhatsApp by adding this messenger to their website.
WhatsApp is a fully-featured messenger app that allows users to share messages in text, images, videos, audio, URLs, and document formats. An app with these features can do great things for a business.
Steady Growth in WhatsApp user-base (Data from 2013 to 2017)
WhatsApp As A Market Leader In Messaging: WhatsApp Vs. Others
Let’s say you want to add a chat feature to your website. Now if it’s a WordPress CRM based website, you can do this simply by adding a plug-in. This sort of functionality will allow your customers to open a conversation from your website directly to your WhatsApp phone number. These plugins will let you have conversations with your customers without the support of other applications.
If it’s an e-commerce website, WhatsApp can be integrated into products so that users can share a products’ link directly with the chosen user via WhatsApp app in their devices. WhatsApp Inc has already provided APIs to devise this sort of functionality to e-commerce websites.
Other Important WhatsApp Stats
WhatsApp is now emerging as an instant medium of sharing valuable business information to customers so that pitching and conversation processes can be begun without any delay.
Real User Base
The whole user base of WhatsApp cent percent genuine which means every interaction of users with a business is also genuine. Unlike on Facebook and other social media places where users can have fake accounts, WhatsApp chat is allocated to individual mobile number owners.
Once a customer interacts with a business, his or her actual number is shared with it. There is nothing to hide in this messenger.
What Is WhatsApp Business App?
In January 2018, WhatsApp Inc launched WhatsApp Business, a free to download and standalone app purposely built for small businesses. The app helps businesses make interacting with their customers easily by providing tools to automate, sort, and quickly respond to messages. It works similar to WhatsApp Messenger. This app is available on Google Play Store and App Store.