Yahoo has been the one of the earliest companies to fascinate internet users. Of course, Google, Microsoft and Apple have been trying to beat the company but Yahoo still exists.
In the recently held mobile development conference, Yahoo’s CEO, Marissa Mayer announced a lot of things for mobile developers. Company is aimed at creating profitable and ever-lasting relationships with mobile developers by bringing mobile at the center of whatever they are doing. In this conference, Yahoo has also launched its mobile suite which has already created enough buzz among mobile developers.
What do figures say about the company?
When looking at the figures, Yahoo is making $1.2 billion of its revenue out of mobile market. It has been estimated that nearly 2.2 billion of hours have been spent by users on apps that Flurry developed. Flurry, the mobile analytics & advertising company, is the recent acquisition of Yahoo.
Flurry on charge
As we know Flurry is the top-one company in its niche. It is able to track more than 6 million apps which are used by users across the global. Indeed with Flurry, Yahoo has a rich database of mobile statistics to work on and creating several sorts of strategies accordingly. Flurry’s engagement in advertisement business also helps Yahoo to stay on the top in this domain, particularly if Flurry is able to use its data in right manners.
These recent moves let us assume Yahoo’s intent. It wants to lure mobile developers who can of course kick-start Yahoo’s slow ad business.
Real motive of Yahoo
Apart from this, Marissa Mayer also emphasized on the promotion of BrightRoll and Yahoo Gemini. The first one is a digital video ad platform and the second one is for mobile advertisement. Flurry is already Yahoo’s part now. With these three services, Yahoo seems to strike in mobile market with its full strength as Flurry can offer statistics that can be intelligently be used to place advertisements at various Yahoo services, particularly mobile ones, and generate revenue.